Arcis Financial
2026
A full product UI/UX design engagement for a personal finance app targeting young professionals — where clarity, control, and confidence were the true deliverables.
An end-to-end e-commerce redesign for a premium sustainable goods brand — built to earn trust and reduce friction at every step.
year
Industry
E-Commerce / Sustainable Retail
Client
Verdant Co.
timeline
10
Weeks
Overview
Verdant sells premium home and lifestyle goods positioned at the intersection of sustainability and luxury. Their audience is values-driven, research-heavy, and skeptical of greenwashing — they read before they buy. The existing storefront had been built on a generic Shopify theme that reflected none of this. Strong products were buried behind weak product pages, overwhelming navigation, and a checkout flow that collapsed on mobile. Our brief was direct: redesign the full purchase journey to match the quality of what's inside the box.
Challenge
The brand had a 2.1% conversion rate against a category average of 3.4% — a gap that translated to significant monthly revenue loss. Exit analysis revealed three critical drop-off points: the product detail page due to lack of trust signals, the cart due to no reassurance or urgency, and mobile checkout due to form friction and no progress indication. The existing design language was inconsistent — three different type scales, four button styles, and photography that ranged from editorial to amateur. There was no coherent visual identity holding the experience together.
Solution
We restructured the product detail page around a trust architecture — material sourcing, third-party certifications, and customer proof positioned before the add-to-cart action. A persistent sticky cart with micro-animation reinforced selection without disrupting flow. Checkout was reduced from 5 steps to 2 with inline validation and smart address completion. Mobile was rebuilt ground-up with thumb-zone optimisation. Within 6 weeks of launch conversion rate rose to 3.9% and mobile revenue share increased from 31% to 47%.
In Numbers
A research-backed commerce redesign that turned a trusted brand's weakest touchpoint into its strongest sales channel — with a focus on earning confidence before asking for commitment.
+85%
+52%
2-step
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An end-to-end e-commerce redesign for a premium sustainable goods brand — built to earn trust and reduce friction at every step.
